
Nefertiti Botox — platysma botulinum therapy in Baku
Relaxing an overactive neck muscle: less downward pull, a sharper jawline and neck.
Procedure video
Nefertiti Botox — platysma botulinum therapyWatch on YouTube ↗
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Overview
Paramed"Nefertiti Botox" or the "Nefertiti lift" is the popular name for this treatment, after the Egyptian queen known for her defined neck and jawline. The platysma is a thin, superficial neck muscle. When it is overactive, it pulls the tissues of the lower face downward: over time vertical platysmal bands appear, the facial contour starts to sag and the jawline loses definition. Platysma botulinum therapy reduces the muscle's excess activity, easing the downward pull so the lower face and neck look more defined. The procedure is performed by a doctor; contraindications apply.
Who it suits
Paramed- ✅ Visible vertical neck bands when the neck is tensed
- ✅ A sagging facial contour or undefined jawline
- ✅ A feeling of the lower face being pulled down
- ✅ As an add-on to fillers and device lifting of the lower face
How the procedure goes
ParamedAt the consultation the doctor assesses platysma activity: you tense your neck, and the bands and injection points are marked. The skin is disinfected and the product is injected with a fine needle — the procedure takes about 15–20 minutes. You can return to normal activities straight away.
How it works
ParamedBotulinum toxin temporarily blocks nerve signals in the platysma fibres where it is injected. The muscle relaxes, its downward pull weakens, and the muscles that lift the lower face work against less resistance. Micro-doses are placed along the bands and the lower edge of the jaw; the doctor sets the points and dose at the examination.
- Nefertiti lift — points along the jawline and the neck bands
- Reduces platysma overactivity
- Softens vertical neck bands
- Sharpens the jawline
- No incisions, no downtime
- Reversible — muscle activity returns gradually
Preparation and aftercare
Paramed- Avoid alcohol for 1–2 days before
- Tell the doctor about medication, especially anticoagulants and antibiotics
- Come without inflammation on the neck skin
- Don't bend over or lie down for 4 hours
- No sauna, steam bath or intense exercise for the first day
- Don't massage the treated area
- Follow-up after 2 weeks if the doctor advises
FAQ
Paramed? What is Nefertiti Botox (the Nefertiti lift)? ⌄
Another name for platysma botulinum therapy: the product is injected along the neck muscle and the lower edge of the jaw to ease its downward pull and sharpen the contour.
? Where are the injections placed in a Nefertiti lift? ⌄
Along the vertical platysma bands on the neck and the lower edge of the jaw; the doctor sets the number of points and the dose at the examination while you tense your neck.
? Is it painful? ⌄
It's well tolerated: a fine needle is used and it feels like light pricks.
? When will I see results? ⌄
First changes in a few days, the full effect in about 2 weeks.
? How long does it last? ⌄
Usually a few months, 3–4 on average; it depends on muscle activity and the individual.
? Can it be combined with other treatments? ⌄
Yes, platysma Botox is often combined with fillers and device lifting of the lower face; the doctor plans the combination.
? How much does it cost? ⌄
The price depends on the number of units and is set at the consultation.
Book a consultation
ParamedBook a consultation — the doctor will assess your platysma and plan the treatment.
Book a consultation →When you see results
ParamedThe effect starts to show after a few days and fully develops in about 2 weeks. It usually lasts a few months (3–4 on average), after which the procedure can be repeated; timing varies by person.
Contraindications
Paramed- ⚠️ Pregnancy and breastfeeding
- ⚠️ Myasthenia and other neuromuscular disorders
- ⚠️ Allergy to botulinum toxin components
- ⚠️ Acute infection or inflammation in the treatment area
- ⚠️ Bleeding disorders, anticoagulant use
- ⚠️ Aminoglycoside antibiotics
Why Paramed
Paramed- 📍 Performed by a doctor
- 📍 Muscle-activity assessment and an individual injection map
- 📍 Baku, 47 Feyzulla Gasimzade St.
Our doctors
Certified specialists at Paramed

Aybeniz Mamedli
Dermatologist (MD)
2017 · Donetsk National Medical University · +1 cert.
Languages: Russian, Azerbaijani

Elvira Zakiyeva
Cosmetologist (MD)
15+ years' experience
2008 · Azerbaijan Medical University · +1 cert.
Languages: Russian, Azerbaijani

Elmira Jamalova
Cosmetologist (MD)
2009 · Tashkent Medical Academy · +2 cert.
Languages: Russian, Azerbaijani
